Sill-O-Tera is a fictional fabric company. They specialize in tough light outdoor fiber materials. Sill-O-Tera's name is derived from "Sill" meaning "silk-like" and "Tera" from the Greek "Ptera", meaning winged animal. This name is important because the majority of Sill-O-Tera's fabrics are synthetic silk. Silk is derived from silkworms so naturally the next evolution in silk woul be a silk moth, or "Sill-O-Tera".
Create a branding identity and process for Sill-O-Tera.
The goal of the project was to take the concept of the "silkmoth" and bring it to life in a suitable manner for a synthetic fiber company. The logo itself was designed to show the sophistication of a moth and the strength of a realiable cloth. The strength is shown in the face pattern hidden in the moth. It appears as a tough bug face to highlight the strength of the fiber. While the moth itself reasembles the softness and quality of the material. Together, they make up strength and sophistication.