For the release of the "Force Awakens" the Missouri Mavericks celebrated their very first "Star Wars Night" at the arena. This series is the resulting collateral for the project.
Create an identity for Star Wars night and graphics for social media/ print.
The goal of the project was to excite the fans about "Star Wars Night" and of course to sell tickets to the game. The promotions ran periodically throughout the month leading up to the game and were prominently featured on all Mavs outlets.