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Nouvelle Crocodeli:

Brief:

Nouvelle Crocodeli is a fictional restaurant based in the bayou of Louisiana. The restaraunt is a combination of Cajun cuisine and fine dining.

Responsibilities:

Create a logo, menu, and business card for the fictional company to reflect the nature of the restaurant.

Goals:

With Nouvelle Crocodeli, the goal was to create the elegance of fine dining and blend it with the rough-and-tumble nature of the Cajun people. The logo was designed to represent one of the main stays of the Cajun cuisine, the crocodile. The two crocodiles are placed in a circular pattern eating eachothers tails to resemble the challenges of living in the swamp. The typeface represents the elegance of fine dining with a beautiful script displaying Nouvelle Crocodeli.

The goal of the menu was to be an easy read but also to show a structure similar to the logo. The background leaf texture carries the weight of the Cajun lifestyle while the type continues the elegance of fine dining.

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