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Sewickley Confectionery:

Brief:

Sewickley Confectionery is a family-owned and operated ice cream store located in the heart of the Sewickley village. Thier owner was raised on a working beef and grain farm and he knows good quality. With a history and professional experiences in the dairy manufacturing, distribution and retail ice cream store business they have hand selected some of the finest ice cream, gelato and dairy products available to the region.

Responsibilities:

Create a t-shirt design for the confectionery's employees.

Goals:

For the t-shirt the logo and branding of the confectionery was established as a somewhat upscale ice cream store. It has a more gourmet feel to it, rather thatn a hokey "hey we sell ice cream here's a picture of a cow". So clean and sophisticated was the approach. The distress look on the shirt was a later adaptation per the owners request.